Are You a Busy Fool?

Practical Tips to Elevate Your Business Starting Today

What Have You Achieved Today?

If you’re self-employed, did you earn today? Did the amount reflect your skills and the hours you committed? Crucially, how many more projects are in the pipeline? If you’re a company boss, did you leave the office on time, confident that you made strategic steps to increase profits and that your employees handled any operational glitches?

Or, did you spend your day solving minor problems for existing clients who pay the least but demand the most? Perhaps you created a beautiful spreadsheet, did some admin, or made minor tweaks to your website.

The Reality Check

Many hardworking, intelligent people are not achieving the success they deserve. Why? Because they’re working in their business rather than on it. They’re operational, not strategic. They’re managing, not leading. There’s no vision or focus on the bigger picture.

Here’s How to Change Things:

1. Take Time Out

It might seem counterintuitive, but taking time to reflect on recurring problems can pay off. Identify processes that aren’t working well and think about how to improve them. Plan for typically hectic periods and create new procedures to handle them proactively.

2. Start Outsourcing

Be real about identifying your strengths and weaknesses, and only work in areas that align with your strengths. Don’t do your own accounts. Hire an accountant to free up your time for more strategic tasks. Writing your own website content is also a time sink. Professional copywriters can do it better, freeing you to focus on your core business. Consider outsourcing tasks to trusted individuals who can help you increase profits.

3. Invest in Personal Development and Training

Many business owners excel in their field but struggle with sales and marketing. To run a successful business, you need a mix of operational, interpersonal, and business development skills. Look for sales and marketing courses, invest in self-development books, and explore resources like TED talks to build these competencies.

4. Focus on Finances

Understand your profit margin and the difference between essential earnings and “living well” earnings. If you find finances daunting, a business coach can help you get a handle on your financial situation.

5. Develop a Strategic Plan

Step back from daily operations to see the bigger picture. Identify your ideal client and focus your efforts on this target demographic. A strategic approach can help you work on your business rather than in it.

6. Improve Your Work-Life Balance

Great ideas often come when you’re relaxed and away from work. Ensure you have downtime to recharge and spend time with loved ones. A healthy work-life balance is crucial for sustained productivity and creativity.

7. Know Yourself

Tools like the Myers-Briggs profiling system can help you understand your reactions and communication style. This self-awareness can improve your interactions and help you realize your potential.

Is This Easy?

No. Working on your business rather than in it requires effort and change. But it’s essential for taking your business to the next level. If you need guidance, contact me for a discovery meeting. I’m here to help you achieve a more productive and fulfilling professional and personal life.