Case Study: Teen Challenge Dorset (TCD)
Client: Joe Gill, Owner of On the Level Brickwork
Background
Joe Gill had been working as a bricklayer for various building developers as a subcontractor for over 15 years. In 2020, he decided he wanted to set up his own business, have his own customers, and manage his own working life.
Challenge
Starting a Business: Joe had the skills for first-class brickwork but was overwhelmed by the administrative aspects of running a business.
Marketing and Sales: He struggled with confidence in marketing, estimating, pricing, negotiation, and invoicing.
Business Growth: Joe believed he could earn more but needed a consistent flow of work and the right jobs at the right price.
Solution
Joe became aware of Michael’s coaching and support for business start-ups. He contacted Michael for specific advice and then enrolled in a series of coaching sessions. Michael provided comprehensive guidance in every area where Joe needed help.
Implementation
Joe received personalised coaching from Michael, which included:
Admin Systems: Advice on setting up effective systems and processes for costing jobs, maintaining records, assessing profitability, and tracking transactions.
Marketing and Sales Skills: Guidance on marketing strategies, sales techniques, and the know-how to provide compelling quotes that clinched sales orders.
Situational Advice: Ongoing support for dealing with difficult customers, negotiating, and winning jobs at the right price.
Results
Consistent Work Flow: Joe has been operating his own business for four years and has never been short of work.
Increased Profits: Implementing Michael’s approaches led to a 25% month-on-month increase in profits.
Financial Health: Joe now enjoys a very healthy bank balance.
Work-Life Balance: Joe is less stressed, loves his work, and maintains an excellent work-life balance.
“Michael’s coaching helped me with every area where I needed help and advice. His calm, patient, friendly, and clear manner made a big difference. The marketing and sales skills advice, along with the know-how around providing quotes, helped me clinch sales orders I wouldn’t have otherwise got. Every time I faced a situation and contacted Michael, his advice worked. I’ve seen around 25% month-on-month increased profits since implementing Michael’s approaches. I have a very healthy bank balance and an excellent work-life balance. I wholeheartedly recommend Michael and his business coaching; he’s a great guy.”
– Joe Gill, Owner of On the Level Brickwork
Goldline’s business coaching and mentorship program provided Joe Gill with the skills, knowledge, and support needed to transition from a subcontractor to a successful business owner. The personalised coaching from Michael enabled Joe to achieve his financial goals, maintain a steady flow of work, and enjoy a balanced life. This case study demonstrates how Goldline’s holistic approach to business coaching can transform careers and unlock financial prosperity for self-employed contractors, sole traders, and SMEs.
About Goldline
Goldline provides a transformative business coaching and mentorship program designed to propel self-employed contractors, sole traders, and SMEs toward their goals effortlessly. With a focus on unlocking the path to financial prosperity, Goldline’s expert coaches offer personalised strategies and support to help businesses thrive.